President Barack Obama has made no bones about his push to get more young people into coding. Now Turner Broadcasting is putting its name into the fold. Consider a recent article for Fortune titled “Why Turner Is Investing $30 Million in Obama’s Coding Initiative.”
John Gaudiosi of Fortune writes, “President Barack Obama has made the ‘Computer Science For All’ initiative a key priority for his last year in office. And Turner Broadcasting is the latest company to invest in this initiative, which focuses on making coding and other hands-on science, technology, engineering, and math (STEM) learning an integral part of every student’s education. Turner’s $30 million investment in engaging kids in creative coding will roll out this year and become part of how Cartoon Network connects with its 6- to 11-year-old audience moving forward, according to Christina Miller, president and general manager of Cartoon Network, Adult Swim, and Boomerang. The network’s multimedia platform reaches over 94 million children. ‘Technology is transforming the access point for the next generation of creators and we have the outreach to go to our audience and let them know that if they want to be an animator or a storyteller there are PC tools available at their fingertips,’ Miller says. ‘We know this generation of kids is different than the one before it because they want to participate. They’re more of an open source generation.’ Turner has partnered with the MIT Media Lab to alert kids that the free block-based coding language Scratch is available. The Adventure Time characters were used in a recent DIY.org animation contest as a way for kids to use Scratch to code simple animation like the show’s characters walking.”
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